As a sole-trader, or even a small business its likely that if you decide to take time off over Christmas or the Summer holidays, there'll be nobody there to hold down the fort. We see this so frequently put entrepreneurs off of taking holidays, and that in turn leads to burn out and inefficiency.
It's important that as a business operator, you understand the importance and benefits of taking breaks for both yourself and for any staff you employ. Not only to holidays make you and your staff happier, they also contribute to higher levels of productivity and your overall health throughout the year.
Here are a few tips on engaging with your clients and followers over the silly season without even picking up your phone or laptop!
1. Prepare a holiday communication strategy.
Just because you're jetting off to the Greek Islands (or whatever your destination of choice is) doesn't mean you need to stop being present in the daily lives of your clients and followers. Take some time in the lead up to your holiday to prepare a communication strategy for the holiday period. It could include a mixture of blog posts, social media posts, newsletters or video clips. Be prepared that this might take a little work, but it'll be so worth it when your clients are engaging and all you're doing is lying on a beach.
2. Schedule, schedule, schedule.
So, you've got your plan in place? Prepped some content? Sweet! Now it's time to schedule everything in, and watch automation control your brand whilst you enjoy your holiday. Facebook, websites (depending on your CMS) and newsletters are pretty straight forward on this part, and you can also do a quick google search to find scheduling apps for your other media channels. i.e. 'Later' is a great way to keep your Insta posts in check.
3. Prepare and publish FAQ and answers.
Now that you've got the social interaction plan down pat, here's one for the more inquisitive followers. What does your current FAQ page answer? Make sure you thoroughly check over it to ensure that it's up to date and not missing any beats, then make sure its easily accessible to your followers. Publish links via your social channels and ensure that it's easy to find from your home page.
4. Theme your posts around the relevant holidays (and make them super aesthetically pleasing).
This one's pretty self-explanatory. The better it looks, and the more relevant it is, the more engagement you'll receive.
5. Time to get emotive and tug on those heartstrings.
It's Christmas time, a time for family, for slowing down and reflecting. Naturally, this tends to be the time of year that we become a little more emotional, SO you'll want to make sure that you're delivering content that's relevant, and that your followers can emotionally connect to. (Did someone say, cute puppy videos?!)